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After forty years behind the camera, now he is sharing everything he has learned not only about photography, but also about running a successful business.

Through a mixture of live sessions and pre-recorded content, Andy will share his most valued learnings from the last four decades, with sessions on brand, business, and the art of balancing life and work.

Andy will let you in on the highs and lows, his biggest wins and biggest mistakes, to help you build your business, with guest speakers and experts offering their wisdom along the way.

This workshop is about more than photography; It is about taking risks as you strive for success and how to follow your own dreams.

Despite spending four decades in the field, photographing some of the biggest names in sports, Andy shared that he spent less than 10% of all that time behind the viewfinder. The other 90% was spent running and growing the business.

Join Andy live across four sessions over 12 weeks, as well as watching our recorded video series, to learn everything that Andy has to share about business, entrepreneurship, creative energy, motivation, and understanding that there is no ceiling to what you can accomplish. 

This isn’t a photography workshop, and it won’t tell you which camera to buy or which lens is best.

This is a workshop to help you change the way you run your business.

There is no ceiling to what you can accomplish.

What you'll learn

You’ll learn the business of business and how to balance it all.

Across the 12 weeks, we’ll work through 12 different themes and topics, ranging from integrity and professionalism to following your path and dream. We will talk about the highs and the lows, how to deal with them and how to grow your business as an entrepreneur.

We’ll talk about failure, second-changes, career-pivoting, and how we can all learn from these things and these curveballs that come our way.

Across the workshop series, we will tap into the four pillars of The Mamba Mentality, from the book of the same name.

These pillars are:


Be truly obsessed with what you do.


Seek people out who know more than you do.


Never stop, never settle, the relentless pursuit of greatness.


Find your inner strength and learn to come back stronger than ever.

We’ll take this mantra, this energy, and apply it to your business and your world.

Who this is for

It's for you!

If you’re feeling stuck, or uninspired, you’re just starting out or you need an injection of inspiration into your business, this workshop is for you.

You don’t have to be a photographer, you don’t have to work with images, but what you do have to be is committed to your own development and the growth of your business, passionate to the point of obsession, and excited for what your future holds.

Whether you’re a creative entrepreneur or you’re seeking a change of direction, this workshop will empower you and equip you to go and achieve your dreams.

Enroll Now

Early bird tickets now available!

What you'll get

You’ll learn the business of business and how to balance it all

The workshop spans 12 weeks, and across that there are four live sessions that are designed to be interactive. It isn’t a series of webinars and it isn’t a masterclass, this is an open floor to learn from Andy and engage in conversation and questions, to help you develop your business and entrepreneurial skills in the presence of a man who has been there and succeeded. 

You will also get a series of vodcasts recorded by Andy to support the workshop content, and pre recorded videos in your inbox each week to help guide you through the theme and contents to implement what we’ve discussed, learned and spoken about.

Live Sessions
Guest Vodcasts
Recorded Sessions

You’ll come away feeling excited, empowered, and motivated, with a toolbox of knowledge to apply in your business.

What’s in the toolbox?

Skills, knowledge, stories, lessons, teachings, values, and the opportunity to chase your dreams and achieve them fully knowing that you are more than capable of running and growing your business.


Plus, you’ll get a signed copy of The Mamba Mentality from Andy.

About Andy

Meet your host

Andrew D. Bernstein is one of the most recognised photographers on the planet.

Known for his career in sports photography, he has shot some of the most well-known photos in basketball, and some of the most prolific sports shots of all time. 

He is recognised as an all-star in his field, and has been instrumental in developing new technology for sports media. Commercially, his clients include NIke, Adidas, Pepsi, and Coca-Cola, and he collaborated with five-time NBA champion Kobe Bryant on the bestselling book The Mamba Mentality.

Andy is the founder of a new media and events company, Legends of Sport, that celebrates the legends and the legendary moments in the sporting industry.

A career spanning over four decades, Andy is one of the most celebrated photographers across the globe, and if you’ve seen and appreciated any iconic basketball photo, there is a good chance that it is his.

More than photography, more than entreprenuership...

...so much more.

Business is so much more complex than doing your job or your skill well. That’s a good chunk of it, but there is more than meets the eye to running a successful business. Andy has built a business that is world-renowned, and has longevity on its side.

The thing I’m most proud of is my longevity, I have three or four clients that have been with me for decades, four decades, like the NBA and the LA Kings. So I am so proud of the fact that my company has a surviving aspect to it, but also that we keep bringing the highest quality work, integrity and professionalism every time we are called on for an assignment.

Moving from fear to faith

Running a business can make you feel fear; fear of the unknown, fear of failure, fear of growth. This workshop will take the fear out of running your business. It will allow you to move from fear to faith, in knowing that you have all the tools and skills to figure it out. Faith that the decisions you make will impact your future, and faith that you’re going to make the right one.

Faith doesn't have to be religious, it is knowing that there is a guiding force, and you have the power to change your path.

Breaking barriers

You have to acquire a different persona in business. Confidence without arrogance, and unwavering self-belief. This is one of the biggest barriers we see entrepreneurs face, and in this workshop we will spend time breaking down those barriers, so you can move forward with confidence, with ease, without arrogance.

Be as humble as possible but be confident. That is an acquired skill, but one that we will teach and work through across the weeks.

EnrolL today

Early Bird Ticket

Lifetime access
4 x Live Sessions
12 x Guest Vodcast
12 x Recorded Sessions
Limited offer, expires soon!
Lowest price guarantee!


I’m not a photographer, is this for me?

This isn’t a photography workshop, so yes. This workshop is for creative entrepreneurs in any field, looking to better understand the world of business, and how to make yourself seen, known, and stand out in the field you work in.

Will I get access to the content for life?

It’s yours to keep forever, and to revisit whenever you’d like. You’ll get access to all of the content including recordings at the end of the worksop, and we hope you’ll come back to them time and time again.

Will there be an opportunity to ask questions?

During the live sessions, questions are absolutely encouraged. It’s an interactive session and an option to get expert opinion on whatever you’re facing as an entrepreneur.

I’m just getting started as an entrepreneur, can I join?

Absolutely. Whether you’re a seasoned professional or just getting started on your journey, there will be something for you included in the workshop series.

Where will the sessions be held?

The live sessions will be live on Fireside, the vodcasts will be able to view on Fireside, and the pre-recorded content will be emailed to you every Friday. It will also be available via our private community group so you can have access to everything in one place.

Will there be replays available?

We’ve scheduled the calls to work across as many time zones as we could, but in the case of you not being able to attend live, there will be replays available. If you can, we would encourage you to come and join the live sessions, to meet and speak with Andy, as well as the other business owners and entrepreneurs in the workshop.

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